Following the overwhelming positive response to the first FIPP, FT Strategies and Google Digital Immersion Week that took place at the end of August, a second Digital Immersion Week will now run from 4-8 October. The programme, developed for magazine media, takes place online.
Due to the short notice before the programme starts, we are inviting applications to attend until 2 pm CET on Wednesday 22 September. Attendance is free.
The programme has space for only 12 attendees, and we will let the successful applicants know ASAP after the close of applications.
Digital Immersion Week is a specialist five-day course for operational managers in magazine media in Europe, the Middle East and Africa (we will announce courses for other regions in due course).
FIPP and FT Strategies have co-developed the content, which will include case studies from the FT as well as from leading magazine media brands. The programme runs from 10am to 6pm CET every day but includes breaks for participants to attend to their day-to-day business.
What participants say
Lukasz Załuski, Editor-in-Chief of Focus, and Head of the Editorial Team of ELLE Man and National Geographic and associated digital businesses in Poland, attended the programme in August.
He says, “The whole week was about the digital journey. It contains a lot of interesting lectures that we participated in, as well as some activities through which we could work on our own cases. It was really inspiring, helpful and useful.
“I found all of the topics interesting. And what I liked the most was the one-to-one consultations with the mentors. Through this we could discuss the cases from our daily work. The other thing I really liked was that during the whole week was like a step-by-step strategy building exercise for the future – that ended up being a ready to use strategy for me.
“I would recommend Digital Immersion Week to other media managers. It was tailored for print brands at the front of this digital journey, which was something I really needed. The personal approach made me feel like I was being taken care of, and my specific problems from my field were discussed with experts and other people. That’s the best thing about it – it’s not like a lecture, it’s a workshop with a very personal approach.”
What co-facilitators say
Alastair Lewis, FIPP collaborator, consultant, and co-facilitator of the first programme, says,
“Digital Immersion Week is a MUST for any publisher looking to grow and diversify their non-advertising revenues. The level of insight and experience shared by the FT along with a line-up of expert external FIPP-related speakers from the industry plus bespoke one-on-one coaching makes this intensive 5-day course a real must attend.”
What FIPP say
Cobus Heyl, FIPP Chief Marketing Officer who also heads up the training business, says, “We are always looking for ways to assist our members in building better businesses. Collaborating with FT Strategies and Google on Digital Immersion Week was a no-brainer. The insights from FT and magazine media leaders, the practical, bespoke approach and one-to-one conversations make it a valuable opportunity for our members to develop their thinking and ideas around audience, product and money.”
Applications to attend close at 2 pm CET on Wednesday 22 September.