US business media brand Forbes has ramped up its e-commerce ambitions with the launch of Forbes Store, a new online destination for branded merchandise. In addition to a core collection of clothing and other products, the company will focus on limited edition collaborations relevant to some of its key franchises such as Under 30, ForbesWomen, and For(bes) The Culture.
“The Forbes Store is designed to provide our loyal communities with merchandise and apparel in an effort to connect with our audiences on a personal level,” said Emily Jackson, Vice President, E-Commerce, Forbes. “These exclusive Forbes designs are tailored to celebrate and champion entrepreneurs, women and millennials and through our unique collaborations, we will provide one-of-a-kind apparel that resonates with our audiences around the world.”
For its first collaboration, the company has partnered with apparel brand Boys Lie, which has previously been sported by the likes of Ariana Grande and Dua Lipa, and was founded by Forbes Under 30 alums Tori Robinson and Leah O’Malley. The ForbesWomen collection will be launched later this year.
It’s not the company’s first venture into the e-commerce world, with a growing portfolio in the area that already includes Forbes Coupons and Forbes Vetted. The latter provides audiences with reviews, recommendation and buying guides, which hand selected by Forbes editors, range from home and kitchen products to tech and electronics.
You can visit the Forbes Store here.