Digital Media Subscription Master Class 3: Retention, The Economist
WEBINAR 3, Wednesday 14 October:
Retention and Customer Lifetime Value (CLV): Strategy, Propensity Modeling and Churn-busting
Overview: Reader data informs successful subscription retention. The objective is to circumvent churn in the first place, and leverage data-driven propensity modeling to identify best customers and customers likely to churn. This strategy buys time to ensure loyal customers stay, and to convince customers who are likely to churn to remain.
Slides from Claire Overstall, The EconomistDownload