Digital Media Subscription Master Class 2: Engagement, Mather Economics

WEBINAR 2, Wednesday 16 September (also part of the FIPP World Media Congress)
Engagement: Strategy, Content and Targeting

Successful reader engagement requires the ability to use user data to identify the most loyal users who have the highest potential for lifetime value. These data can be used to identify and target the best content for each individual user, enabling retention in the future. In this webinar, participants will learn how to drive higher engagement among users for their company, and apply data-driven targeting to ensure retention. The objectives are to drive loyalty and reduce churn.

Slides from Dr. Matt Lindsay, President, Mather Economics

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