Digital Media Subscriptions Master Class 1: Acquisition – Aftenposten
WEBINAR 1, Wednesday 19 August
Acquisition: Strategy, Analytics, Marketing
Overview: Successful reader acquisition demands a delicate balance between strategy and data-driven implementation. In this webinar, participants will learn how to determine the right subscription acquisition strategy for their company, and apply tried-and-true, data-driven principles every step of the way. The objectives are to acquire new customers and then to drive engagement and lifetime value, while stemming churn.
Presentation slides from Sidney Glastad, Acquisition Manager, Schibsted, NorwayDownload