Music publishing brand Rolling Stone has announced the launch of Rolling Stone Korea. The new Korean-language edition will feature original content and on-the-ground reporting, as well as syndicated Rolling Stone articles most relevant to its Korean audience.
The launch will become Rolling Stone’s 12th international edition, joining editions in Germany, Australia, Japan, and others.
The product is being produced in partnership with e.L.e Media, who will bring knowledge and expertise in the exponentially-growing Korean entertainment industry. The partnership, under a license agreement with Penske Media Corporation, will roll out a bi-monthly print edition, digital and video content, as well as events, beginning in November 2020.
“The international popularity and success of music from Korea over the last few years has only grown our interest in launching the Rolling Stone brand in that market,” said Gus Wenner, President and Chief Operating Officer, Rolling Stone. “We’re excited to give readers in Korea and beyond access to the brand’s unparalleled editorial content and world-class live events that Rolling Stone is known for.”
“We are thrilled to partner with such an iconic brand as Rolling Stone to deliver the trusted news and incredible storytelling coming out of the Korean music scene,” said Ray Yeom, Founder and CEO, e.L.e Media. “We see limitless possibilities for growth as leaders in the K-Pop industry, domestically and overseas, as we aim to create a ‘cultural world’ that’s unified through ‘music’.”