Leading advertising company Taboola has announced details of a new, multi-year partnership with Getty Images.
The deal provides Taboola’s advertisers with access to Getty Images’ library of stock video content within the Taboola Ads media buying platform.
Advertisers can use videos from Getty Images in campaigns across Taboola’s network that the company claims reach ‘more than 500 million daily active users on the world’s top publishers.’
This partnership works across several of Taboola’s formats, including Motion Ads and High Impact Video products.
“We’re continuing to give advertisers the tools they need to succeed, and thanks to our partnership with Getty Images, we’re making it seamless for advertisers of all sizes to tap into the power of video,” said Adam Singolda, CEO and founder, Taboola. “The ability to create custom video content for campaigns with a partner like Getty Images means advertisers can ramp quickly and get their campaigns in front of our large audience of publishers and their readers.”
“We are pleased to expand our long-term partnership with Taboola and now enable their advertisers to create campaigns that resonate with Getty Images’ leading video content,” said Nick Unsworth, VP Business Development.
“Video is central to how we communicate and engage digitally and with our high quality visual content, advertisers across a broad set of industries and categories can find the right image or video that will enhance their campaign and speak to their target audience.”