Digital Media Subscription Master Class: Acquisition

This is the first of three, free in-depth webinars on digital subscriptions focused on the three pillars driving reader revenue strategies.

ACQUISITION

Successful reader acquisition demands a delicate balance between strategy and data-driven implementation. In this webinar, participants will learn how to determine the right subscription acquisition strategy for their company, and apply tried-and-true, data-driven principles every step of the way. The objectives are to acquire new customers and then to drive engagement and lifetime value, while stemming churn.