The death of third-party cookies

Having materialised in the mid-1990s, cookies have been around for so long now that they seem baked into the infrastructure of the internet. But why, and how, did they become so important? And where does their impending disappearance leave those who rely on them?

This report takes these questions seriously, looking at the full picture: where cookies came from, what problems they solved, and how they became indispensable for many publishers’ monetisation models as they made the shift to digital-first. Importantly, we also look at what comes next, and how publishers and related businesses can respond to this challenge.

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